As you walk into a room, the aroma you’re wearing will be the first thing people notice about you, and it will linger in the air long after you’ve left. The abundance of pheromones in perfumes has long been known to boost a person’s attractiveness, helping to make that all-important first and lasting effect. What if perfumes are produced by AI? Can AI create the ideal fragrance for you? The question is whether AI has the potential to create a personalised fragrance.

Since the dawn of time, both men and women have used scents concocted by perfumers who integrate chemical composition and charm in order to captivate the hearts of the people they love. In this day and age of increasingly advanced technology, traditional perfume manufacturing is turning to artificial intelligence in order to incorporate big data into the fragrance industry.

Philyra

Philyra is an AI tool developed by IBM Research and Symrise. It employs machine learning in order to search through a database of perfumes. It creates new formulas that are tailored to the specifics of each demographic. Additionally, it creates new and appealing combinations. Philyra’s library of 3.5 million prestige formulas and credentials of over 2000 raw materials in 20 dimensions are without equal when it comes to the data sets that they offer. In addition to these, Philyra also boasts a sophisticated algorithm and an easy-to-navigate user interface, both of which contribute to the software’s unparalleled standing in its field.

IBM Research says that Philyra’s algorithms can learn, suggest, and predict alternative raw materials and substitute compositions, the accurate doses for raw materials, how people will react to an aroma, and how new a fragrance is by comparing it to ones that already on the market.

David Apel, a perfumer who has worked with brands like Elizabeth Arden, Carolina Herrera, Ralph Lauren, and Tom Ford, joined forces with Philyra in 2019. The Brazilian cosmetics company O Boticário asked them to make three different kinds of the same perfume. One was going to be made completely by AI, and the other was going to be tweaked by a perfumer. The third version would be based on a formula that Philyra would propose, but the perfumer would change it to fit his own needs.

Algorithmic Perfumery

The world’s first artificial intelligence (AI) guided scent creation platform, Algorithmic Perfumery allows you to discover your world of scent in a completely new way. Algorithmic Perfumery is a multi-sensory establishment that combines machine learning, the user’s social media data, and perfume design to create a scent that is unique to each user.

What if each person had their own distinctive scent? With Algorithmic Perfumery, the first platform to use artificial intelligence to guide the creation of scents, artist-technologist Frederick Duerinck and perfume designer Anahita Mekanik aimed to provide an answer to this question. The “fragrance printer,” which contains more than 200 different components, can produce individualised odours in a matter of minutes. Customers are then able to make adjustments to their signature scents or create brand-new iterations on the spot.

NINU

NINU is the first ever intelligent perfume in the world. Its system, for which a patent application has been submitted, is designed to give you the ability to create your own fragrances on demand by blending and combining odours that you access through your smartphone. The actual bottle contains three expertly curated fragrance bases that are distinct from one another but complement one another.

Conclusion

An excellent perfume does more than just mask odours; it also lifts spirits. Perfumes offer their users a number of advantages. Inventing a new scent is a highly skilled endeavour. It’s a lengthy process before you get to the good part. Perfume development may span several years due to the time and effort required to perfect the blend of science, art, and marketing. Perfumers will have more time to daydream, experiment, and appreciate the rosé because AI can accelerate the procedure and open up the possibilities to novel compositions and hyper-personal masterpieces.