AI has become one of the most common topics to talk about. We can notice crucial changes in digital marketing and this process isn’t going to stop. To dive deeper into this theme look here. In this article, you will concentrate on the importance of artificial intelligence for SEO and its future impact on operating strategies. If you want to stay an up-to-date SEO specialist you can’t avoid the steep AI development.
What changes were made by AI in SEO till 2021
Experience of users has become the most crucial factor in ranking
It is not enough to operate only with keywords to create a ranking strategy. AI analyzes the user’s needs and previous interactions with similar sites. The value of the content is now more important than the set of keywords.
The increase of big data
We can notice the increase in the development of The Knowledge Graph. It calculates the data from different sources and represents it on the first page. It influences brands and presents fresh information for the customers.
The beginning of the mobile age
The mobile traffic has been extremely increasing and overcoming the desktop traffic. This is a challenge for SEO workers to develop mobile search strategies for their products.
Voice search popularizing
Currently, more than 25% of the adult population is using voice search. This fact is important to know as the ways of formulating voice and written search is different.
New strategies of link-building
Changes in keyword strategies
Keywords don’t disappear though they are not the only tool you need. The use of them has become more complicated, but there are different tools that cope with this task.
What to expect in the near future
As Google continues to improve the algorithm of the search results, the SEO future will be slightly different. It mostly relates to content optimization. The new rules will force the SEO specialist to keep an accurate relevance of their content.
The most crucial changes will relate to writing. It is one of the significant parts of SEO strategy and continues to have a lot of strict requirements. There is a strict limit in writing algorithms. However, human writers tend to be necessary for qualitative content.
Reality requires all of us to be extremely flexible and react to changes. Follow this simple suggestion to stay successful in the SEO industry.
Keep your content relevant and qualitative
AI is able to analyze the context of your website. This improvement requires creating high-quality content if you want to rank faster. The value and relevance have become more important factors of successful ranking than keyword solidity. Stop thinking technically about the task and try to answer the searcher’s questions in the most accurate way.
Optimize the visual content
Visual content is also under context analysis. It is not enough to present photos or videos today. You need to optimize them as well as the written content if you want them to boost.
Carefully select the ways of link-building
There is no use in collecting as many links as you can. AI will analyze the relevance of the links you offer by calculating the number of users who stayed on the website. Be accurate to choose the same category as your own website.
Move from computer web browsing to voice and mobile research
The number of mobile searches is increasingly growing. It is reasonable to predict a strict growth of this index, as smartphones have become a constant part of our life. All the mobile users are your potential customers. That is why you need to optimize the ways of reaching clients on mobile.
AI based SEO software tools
Here is the list of top AI SEO tools. You will find them useful for writing content, searching strategies for link building, and analyzing your website data.
- Linkhunter for creating backlinks
- DiiB for growing website
- Surfer SEO for written content
- Frase for bettering your content
- WordLift for increasing the audience
- SE Ranking for analyzing
- Morphio AI for insights and analysis
- Clearscope for getting more traffic
- Can I rank for faster ranking
- MarketBrew for analyzing and creating strategies
Conclusion
It is impossible to strictly predict the impact of Artificial Intelligence on the SEO industry development. However, we can’t forget that everything continues to change, and we always need to adopt new strategies for development. Luckily, there are various software tools that can cover the need for human resources.
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